Devising the contents of a law firm presentation is not that hard: you just need to list the reasons why you are the best in the world and how ground-breaking the services you offer are. We prefer to see it in a different way. When you approach a lawyer, you are typically searching for answers to complex issues: our goal is to provide simple and straightforward solutions to such issues. As Einstein famously said, “make everything as simple as possible, but not simpler”. Clients have many times told us that in their previous experiences they had entered the premises of – even very well known –law firms with a question mark in mind only to leave them with a headache and even more unanswered question marks: our mantra is to be part of the solution rather than of the problem.